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A brief definition of public relations
Public relations is a set of conscious, deliberate, and planned actions and efforts to attract public participation and achieve mutual understanding between an organization and its target groups.
In this regard, and considering the capacities and complexities of the health and veterinary profession, as well as the organization's strategic plan and law, the organization's public relations unit, despite being a fledgling organization, tried to meet the demands of the organization's internal and external stakeholders in an operational and transformational manner by working around the clock, taking advantage of existing potential, and compensating for past shortcomings.
Social media and social media branding
- Uploading news and updating the organization's Telegram channel
- Launching the organization's information base on the internal messaging platform ETA and Rubika
- Continuous updating and uploading news on the organization's official website
- Continuous monitoring of relevant interviews and dissemination of internal organizational news in mass media
- Information on setting up an inspection system, handling complaints, and evaluating performance
Information and communication with the media
- Holding a press conference on the sidelines of the 8th International Poultry Congress and reflecting important news and events in the country's written and visual media
- Efforts towards organizational branding through coordination with active national media and specialized veterinary news agencies to conduct interviews.
- Providing a report on the organization's performance and reflecting it at the national level to increase the organization's news coverage.
- Preparing photos and reports of all organizational meetings and events and news coverage
- Content production and preparation of various visual reports and preparation of news and reports in line with organizational discussions from the Veterinarian Day news report session, public information regarding the launch of official information bases on Telegram, ETA and Rubika, information regarding the launch of the organization's new portal, explanation of the process of holding Central Council meetings and performance reports and minutes of the council meetings, explanation of the process of holding specialized committee meetings and performance reports of specialized committees and reporting on the agenda of the meetings, etc.
- News coverage of provincial trips of the organization's esteemed presidency, description of the achievements of each trip and reflection on the organization's news website, and preparation of a video report of each trip.
- Appropriate interaction with the Iranian Broadcasting Corporation and coordination for interviews and presence of the Iranian Broadcasting Corporation and reporters from national news agencies at the 8th International Poultry Congress
- Active participation of public relations in two brainstorming sessions of public relations managers across the country
- Participation in the follow-up to the 8th International Poultry Congress
- Effective and continuous communication with specialized veterinary media and respected members of the organization through telephone answering and Telegram, ETA, Rubika channels and the organization's website.
- Effective and desirable communication with the public relations of the National Veterinary Organization and the public relations of the Ministry of Agricultural Jihad to reflect internal organizational discussions.
- Reflecting the news and openings available in each province related to the blessed decade of Fajr
Corporate branding
- Preparing and sending letters of appreciation and organizational congratulations to national officials and managers on behalf of the organization
- Congratulations on official occasions and holidays and publishing them on the organization's website and information bases, and also sending them to individual colleagues if needed.
- Proposal to prepare and distribute the New Year's greetings with the Nowruz message of the esteemed chairman of the organization and print the organization's logo on it
- Setting up a special short message system for the organization and signing a one-year contract
Public relations in the field of education
- Information on more than 50 retraining courses on the organization's website and information bases
- Participate in several training sessions and news and video coverage
Audiovisual
- Documenting the organization's actions and archiving all organizational topics in a separated, thematic and monthly manner.
- Preparing a database of specialized news agencies in the field of veterinary medicine and public relations of the provincial council
Publication and Free Access to Information Unit
- Action, preparation of content and design of the first issue of the electronic monthly magazine of the National Security Organization
- Preparing a database of the organization's members' mobile phone numbers for informing and advertising the organization's various congresses and programs.
Other measures
- Sending mass organizational SMS messages, informing the veterinary community in compliance with relevant regulations and guidelines
- Organizing and editing the organization's news and non-news content
- Preparing and editing texts of appreciation and condolence letters for members of the veterinary community, organization personnel, and national officials.
- Installing event banners in the organization
- Sending congratulatory messages and posting them on the organization's news website and the group of central organization colleagues and provincial colleagues
- Accompanying and supporting the organization's side programs and providing appropriate information.
- Informing about the organization's welfare and livelihood services
- Follow up on upgrading the level of the public relations office
Public Relations Perspective
- Repairing the relationship between the public and the veterinary community and vice versa by reflecting the difficulties and complexities of the veterinary field, including long years of study, completing training courses, serving in deprived and sometimes inaccessible areas, job burnout, and livelihood problems of many segments of the veterinary community until the fourth decade of life and passing the best years of life, while at the same time trying to develop professional ethics.
- Increasing awareness about tax, insurance, media, etc. issues by uploading relevant content on the organization's official pages.
- Preparing a documentary about celebrities in the veterinary community
- Setting up a special system to receive public criticism and respond to and address the problems raised.
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Padideh Mozaffari
Public Relations Manager
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